At 2,535 m.a.s.l. It is 442 km. (274 miles) south from Quito, at 254 km. (157 miles) far from Riobamba. Ecuadorians considered it the most beratiful city, the most peaceful and relaxing setting. When you are entering the city there is a magnificent skyline marked by shining church domes. Cuenca was declared by the Unesco World Heritage Site on December 1,999. It is the third most important city of Ecuador. One of the highlights are: straw hats, originally made in Montecristi, Ecuador, the hats were sent to the workers of Panamá Canal and hence the name Panama Hat.

Stands 8,315 feet (2,500m.) above sea level, it is the capital of Azuay province and the third largest city in Ecuador. The colonial past from the days of the Spanish Empire are ever present in the artistry of the churches, convents and religious treasures. Manufacture Industry of straw hats (Panama Hats) the misconception among many people, originally made in Montecristi, Ecuador. The flower markets, tie-dyed patterns called ikat, ceramic dishes and pottery, gold and silver filigree jewelry are among the most beautiful handicrafts found in this charming, peaceful and relaxing setting.